Instagram
๐ Caption & Post Analysis
๐ก Instagram Tips
๐
4:5 Portrait Wins
The 4:5 ratio takes up the most vertical feed space. 1080ร1350px is the highest-impact format for engagement.
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Hook in Line 1
Only ~125 chars show before "more." Put your strongest statement or question in the very first line.
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5โ15 Hashtags
Meta recommends 5โ15 relevant hashtags. Niche tags outperform mega-popular ones for actual reach.
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Reels Get Priority
Instagram's algorithm promotes Reels 3โ5ร more than static posts. Convert top content to Reel format.
โ FAQs
For feed posts, 1080ร1350px (4:5 portrait) occupies the most vertical space and performs best. Square (1080ร1080px) is the safest universal format. Landscape (1080ร566px) takes up the least feed space. For Reels, always use 1080ร1920px (9:16) for full-screen viewing.
Meta's guidance (2024) recommends 5โ15 highly relevant hashtags per post. Using the first comment for hashtags keeps captions clean while maintaining discoverability. Mix large, medium, and niche hashtags for the best balance of reach and ranking chance.
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