💼 LinkedIn Post Preview Tool

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See exactly how your posts, link cards, articles, images, polls, and documents appear in the LinkedIn feed — for personal profiles and company pages. Full OG tag audit, engagement metrics editor, and multi-format simulation.

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LinkedIn Post Preview

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M
Maria Garcia
VP Marketing at Global Tech · 2nd
4h · 🌐
Great insights on content strategy this week! The data doesn't lie — authentic storytelling always wins. 📊 #ContentMarketing #B2B
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🔍 LinkedIn OG Tag Audit

📊 Post Engagement Simulation

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Best Practices

LinkedIn Post Optimisation Tips

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Link Card Image: 1200×627px

LinkedIn's recommended OG image size is 1200×627px (1.91:1 ratio). Images below 200×110px won't generate a card at all. Use bold, text-overlaid images for best CTR — LinkedIn audiences respond to value-forward visuals.

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Hook in the First 3 Lines

LinkedIn shows approximately 3 lines of post text before the "see more" cutoff. Put your most compelling statement, question, or hook in the first 3 lines to stop the scroll and encourage clicks to expand.

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3–5 Relevant Hashtags

LinkedIn recommends 3–5 hashtags per post. Use a mix of high-volume (#Marketing) and niche (#B2BSaas) hashtags. Adding hashtags in the post body outperforms adding them in comments for reach.

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Native Articles vs Link Posts

LinkedIn natively boosts content that keeps users on the platform. Text-only posts and native articles typically receive 3–4× more organic reach than link posts. Consider repurposing blog content as LinkedIn articles.

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Use Polls for Engagement

LinkedIn polls receive 5× more impressions than standard posts due to algorithm promotion. Ask genuinely interesting questions relevant to your audience — the real value is in the comment discussion the poll generates.

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Post Timing Matters

LinkedIn's peak engagement times are Tuesday–Thursday between 8–10am and 12pm in your audience's timezone. The algorithm gives posts an initial push — the first 90 minutes of engagement determine organic reach.

How LinkedIn Reads Open Graph Tags for Link Previews

When you share a URL in a LinkedIn post, LinkedIn's crawler reads your page's Open Graph meta tags to build the link card. The title, description, and image are all pulled from og:title, og:description, and og:image respectively. LinkedIn uses its own crawler ("LinkedInBot") and caches card data independently of other platforms.

LinkedIn's link card shows a single large image (no carousel), followed by the page title, source domain, and a short description. The title is truncated at approximately 119 characters, and the description at around 250 characters. Our preview tool simulates these exact truncation points.

LinkedIn vs Facebook vs Twitter — Key Differences

While all three platforms use Open Graph tags, they differ in: LinkedIn shows the source domain (not og:site_name) prominently below the title; LinkedIn's image aspect ratio is 1.91:1, same as Facebook but displayed larger; LinkedIn caches link data for approximately 7 days; and LinkedIn's Post Inspector tool (at linkedin.com/post-inspector/) lets you force a re-crawl.

LinkedIn Company Pages vs Personal Profiles

Content posted from personal profiles with Creator Mode enabled tends to receive significantly more organic reach than company page posts in 2025. This is because LinkedIn's algorithm prioritises person-to-person connections over brand broadcasting. For maximum reach: publish content from a personal profile and reference (or tag) your company page in the post.

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