What Are Rich Pins and How Do They Work?
Rich Pins are a special type of Pinterest Pin that automatically sync metadata from your website. When someone saves a Rich Pin, it pulls real-time data — prices, availability, author names, recipe ingredients — directly from your site's Schema.org markup or Open Graph tags. Rich Pins display more information than standard Pins, making them far more compelling in search results.
There are five types of Rich Pins: Article (headline, author, story description), Product (price, availability, where to buy), Recipe (ingredients, cook time, serving size), App (install button for iOS apps), and Place (map, phone number, address). Our preview tool lets you simulate how each type appears in the Pinterest interface.
Pinterest as a Search Engine — Why SEO Matters
Unlike Instagram or Twitter, Pinterest is fundamentally a visual search engine. Users search for ideas, inspiration, and instructions — and Pinterest's algorithm matches Pins to searches based on keywords in titles, descriptions, image alt text, and board names. This means well-optimised Pins continue driving traffic for months or even years after being pinned.
Include your primary keyword in the first 30 characters of your Pin title. Write descriptions of 100–500 characters that read naturally while including 3–5 relevant keywords. Avoid keyword stuffing — Pinterest's algorithm penalises it. Think of your description as a conversation, not an SEO tag list.
Image Requirements for Pinterest Pins (2025)
The ideal Pinterest image is 1000×1500px at 2:3 ratio, saved as a JPEG or PNG under 32MB. Use a minimum resolution of 600×900px (anything smaller may not be cached by Pinterest's CDN). For text overlays, use a minimum 24pt font size — overlays must remain readable when the image is displayed at 236px wide (the thumbnail width in search results). Avoid placing important content or text in the bottom 100px — some UI elements may cover it.